Bill Murray's champagne campaign.
"I learned how to drink champagne a while ago. But the way I like to drink champagne is I like to make what we call a Montana Cooler, where you buy a case of champagne and you take all the bottles out, and you take all the cardboard out, and you put a garbage bag inside of it, then you put all the bottles back in and then you cover it with ice, and then you wrap it up and you close it. And that will keep it all cold for a weekend and you can drink every single bottle. And the way I like to drink it in a big pint glass with ice. I fill it with ice and I pour the champagne in it, because champagne can never be too cold. And the problem people have with champagne is they drink it and they crash with it, because the sugar content is so high and you get really dehydrated. But if you can get the ice in it, you can drink it supremely cold and at the same time you're getting the melting ice, so it's like a hydration level, and you can stay at this great level for a whole weekend. You don't want to crash. You want to keep that buzz, that bling, that smile." - Bill Murray
I am 100% creating a Montana Cooler of champ that I'm going to drink over ice in a pint glass tonight. The intellect and brilliance of this is just wise beyond my years. I'm glad that someone finally had the balls to do this with champagne. I've done it with white wine before, because when you're dumping some of that white diesel into a pint glass, it really puts out the "I'm single as hell and bringing my A-game" vibe.